Search Engine Optimization - Summary
Majority of the people wants to have a website to promote their products & services worldwide & generate sales/leads out of it. Just have a good website is not enough but you need to market your website as well. The site should gain popularity in eyes of visitors and search engines and hence to gain traffic and drive targetted audience to your site, internet marketing / search engine marketing plays a key role.
Search Engine Optimization Process
Search Engine Optimization is the process of refining a website for better visibility and ranking in a search engine. It is a marketing strategy, as top rankings in a search engine would not only boost the volume of traffic but also increases business prospects.
We have a dedicated team specializing in search engine optimization. For effective search engine optimization we concentrate on the following key factors that influence ranking of a website in a search engine.
- Website Optimization
- Content Writing/Editing
- Keyword Research
- Link Popularity / Link Bulding
- Page Rank Monitoring and Reporting
KEYWORD RESEARCH
People enter keywords in search engines to find links to websites that provide them the required results. These keywords form the basis for ranking of the website in any search engine. Hence, it is imperative to identify keywords and incorporate them in the web content.
We at Softleo Technologies have an effective methodology for keyword research or keyword analyzes. Our step-by-step methodology in identifying keywords is as follows:
- We first chart out all the possible keywords of your business.
- Then we try them in the various search engines and look for their relevance with respect to other websites of similar business.
- By trying them in search engines, we simultaneously check for the accuracy of your keywords and make necessary alterations
- We then short list the keywords that could be included or incorporated in the headings and content of your web page.
Since proper identification and utilization of these keywords form the basis for website ranking we ensure effective keyword research or keyword analyzes for incorporation in the headings and content of the web page.
CONTENT WRITING
In any Website, content is the king as it explains all information about your product or services and in tune with it, most popular search engines analyze the content of the website for rankings.
We at Softleo Technologies understand the importance of content and provide quality content - incorporating keywords - through our experienced technical writers. Our content will provide great reputation to your company as quality content will lure potential candidates/clients and convert them into customers. Our technical writers provide content that will greatly influence the readers to hold on to the website and visit them frequently.
To achieve high quality content our technical writing team will ensure that:
- The web content is grammatically correct.
- Is interesting to read, with clear and concise sentences.
- The sentences are short and simple.
- The tense and voice are consistent through out the content.
- The facts, figures, quotes and other important messages are accurate.
- The content is unique and not copied from other websites.
We also make sure that the content is short and concise as most of the people surfing the net would not be spending too much time reading the website. It greatly influences whether candidates hold on or jump to other links.
We also ensure that the keywords are used at the optimum level in the content as too much incorporation of keywords will tend to identify the website as spam.
Our technical writing team also has rich experience in copy writing and we also undertake copy-editing tasks in a cost-effective manner.
LINK POPULARITY
Link popularity is the total number of website that links to your site. It is an important factor used by search engines to determine a website's ranking. In general, the number of links increases the popularity of your site and gives more visibility in search pages. They also determine the authenticity of the website and considerably boost the ranking on a search engine.
Our dedicated search engine optimization team ensures link popularity of your site by increasing internal, incoming and outgoing links.
Internal links
We provide internal links that enables the user to navigate through the website and access all the information available in the website. Search engines use this internal links for scrolling through the content and ranking the website.
We provide effective navigation or internal links that will enable the search engine to scroll through the entire content and evaluate the quality of the website. This will considerably increase the ranking of the website.
Incoming links
Incoming links or back links are links from other websites. We at Softleo Technologies submit your website in various directories, forums, blogs, etc. and ensure maximum back links to your website. Back link is a key factor that search engines evaluate while ranking the website.
Search engines judge the credibility and authenticity of website through the number of incoming links. The ranking of the websites that provide link to your sites will also be evaluated by search engines. So links from popular sites will increase the ranking of your website. We ensure that your site is submitted to related and high profile directories, forums, blogs, etc.
Outgoing links
We provide outgoing links to other website as per client's requirements. Outgoing links provide more information to the readers and hence it is highly rated by search engines while determining the rankings. We also ensure that the links provided are relevant to the contents of the website, since non-relevant links prove counter productive and affect ranking directly. Our search engine optimization team maximizes the outgoing and incoming links and ensures popularity of your website.